Tourism Red Deer Signs Up with Meetingmax

Online housing reservation system to streamline management of group bookings

Red Deer, AB and Vancouver, BC: January 17, 2012 – Meetingmax Systems, provider of the travel industry’s most flexible online housing reservation system, today announced the signing of a contract with Tourism Red Deer. The system is being purchased by a group of ten local hotels and will be managed by Tourism Red Deer. The system will be used to manage group housing reservations for sports, convention, and leisure group travel.

“In Red Deer we are exploring ways of doing business differently,” says Liz Taylor, Executive Director, Tourism Red Deer. “Given the competitive nature of today’s marketplace, we need to not only offer meeting planners tools that will make their lives easier, but also be strategic with how we manage our group business.”

In the past, the Red Deer region did not have a consolidated approach to marketing itself. Planners would work directly with hotels to arrange housing for their events. This would result in multiple sports tournaments and events taking place during the same weekend, while other weekends would be quiet. 

The organization has begun proactively working with planners to attract them to the city and is using the Meetingmax system to streamline the housing process.

“Our goal is to increase occupancy rates, but also help even out some of the peaks and valleys,” continues Taylor. “With Meetingmax we have gained better visibility into events and bookings city-wide. We can now space out our bookings to increase overall occupancy and improve the guest experience.”

Another draw for Tourism Red Deer was the system’s ability to tie in other offerings across the city. As guests complete the hotel room reservation process, they can receive highly personal messages offering driving directions and coupons to local restaurants and attractions.

“Our system can easily be customized to meet each convention and visitors bureau’s needs,” says Jeff Duncan, COO, Meetingmax Systems. “The system can go beyond the hotel room and introduce guests to all the city has to offer. This allows Tourism Red Deer to strategically market the services of its non-hotel members.”

Red Deer and the surrounding region is a hub for tourism, culture, entertainment, heritage, and business for central Alberta. Located midway between Calgary and Edmonton, along the Highway 2 corridor, Red Deer's central location makes it an ideal event venue.