Concord, NC and Vancouver, BC; October 26, 2011 – Meetingmax Systems, provider of the travel industry’s most flexible online housing reservation system, today announced that it has signed a contract with Cabarrus County Convention and Visitors Bureau to handle its online housing reservation needs.
The Cabarrus CVB will use the system to track the economic impact of large-scale events held in the county and make it easier for planners to manage hotel room bookings for their events.
“In order to draw sports events to Cabarrus County, we often have to invest in the events themselves, whether that is through bid fees, sponsorship, or staff time,” says Tracy Aldridge, Senior VP, Sales & Services, Cabarrus CVB. “At a minimum, we need to ensure that we are recouping enough room fees to cover what we’ve invested in an event. Our stakeholders need to know what kind of ROI we are getting. Meetingmax will help us effectively track that.”
Cabarrus County, ”Where Racing Lives,” boasts an array of motorsports attractions. More than 300 events are held annually at venues including the 167,000-seat Charlotte Motor Speedway and the state-of-the-art zMAX Dragway. These large-scale events require room blocks at multiple hotels around the county.
“Cabarrus County was looking for a one stop shop housing solution,” says Jeff Duncan, COO, Meetingmax Systems. “Our system will not only simplify the reservation process for planners and guests, but it will track the room nights associated with an event, giving the CVB accurate data and results.”
In addition to professional motorsports events, the county hosts a variety of recreational sports events, such as soccer tournaments like the FCCA Carolina Shootout on Nov. 12-13. Meetingmax will also benefit the organizers of those events.
“Most sports and recreation event planners do these tournaments in their spare time. They don’t have time to negotiate with the hotels and manage blocks of housing,” continues Aldridge. “By working with us and setting up a simple link in the Meetingmax system, they can quickly arrange housing for all of their participants.”
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