Tuesday, March 19, 2013

etouches and Meetingmax Announce Integration


Companies to offer integrated event registration and housing systems 

Norwalk, CT and Vancouver, BC; March 19, 2013 – Event software specialists etouches and Meetingmax announced today an integration of their systems. The two companies will offer professional conference organizers a system that leverages etouches’ expertise in attendee engagement and Meetingmax’s online housing reservation capabilities.

"Our partnership with Meetingmax reflects our commitment to providing our customers seamless access to essential, quality solutions," says Leonora Valvo, founder & CEO, etouches. "Meetingmax has developed a focused expertise which, in combination with etouches, is a powerful offering."

The integration will offer event attendees a unified online interface that will take them through the registration process and allow them to book space at one of the event’s participating hotels. This will eliminate the duplication of data entry and give organizers comprehensive data and reporting capabilities.

“etouches and Meetingmax have a lot in common. We are both young companies with intimate knowledge of what it takes to plan events,” says Jeff Duncan, COO Meetingmax Systems. “By working together we can enhance the way we do business and make our clients’ lives easier by offering them a complete package.”

Interestingly, the two companies started out as event management companies. Their founders weren’t satisfied with available event management software solutions so they developed their own, each focusing on different areas. With increasing interest in their software, both etouches and Meetingmax transformed from event planning companies to software companies.

The integration was first developed for a joint client, International Conference Services (ICS). ICS approached the two companies to inquire about integrating their systems to allow for seamless conference registration and housing management.

“With this integration, my team gets their dream system,” says Mathias Posch, President, International Conference Services Ltd. “The system will save a significant amount of staff time and will allow us to be much more strategic with our e-marketing. For example, we can now easily follow up with people who haven’t booked their rooms, without irritating those who have.”

The integrated system is available to meeting planners or conference organizers upon request by contacting either etouches or Meetingmax.

About etouches:
etouches is a global on-demand suite of integrated software applications that help organizations perform every function in the event planning lifecycle. etouches offers tools for: registration, budgeting, project management, scheduling, event microsite, seating, surveying, event marketing, booth purchasing, networking, and DIY mobile applications.

About Meetingmax:
Meetingmax Systems provides the travel industry with the most flexible online housing reservation system. Tailored to meet the needs of convention and visitors bureaus, event planners, and organizations, the system provides users with a simple, yet powerful, means to manage conference and event room bookings. The company is based in Vancouver, BC and can be found online at www.meetingmaxsystems.com.


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