Pinterest just recently came onto my radar about a month ago. Since then it seems that not a day passes when I don’t hear about this new social media site. Reading a few articles today, it got me thinking…. are you using Pinterest to showcase your destination?
When I think of my favourite places in the world I instantly envision the beautiful scenery. When looking for new vacation destinations it’s most often photos that have me thinking, I need to go there and see that in real life. Pinterest is such a great tool to show off your city!
For those who have not had a chance to check out the site yet, Pinterest is a vision board-styled social photo sharing website and app where users can create and manage theme-based image collections.
A recent article in the Entrepreneur states that Pinterest “registered more than 7 million unique visitors in December, up from 1.6 million in September. And it's driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined.”
Troy Thompson of Travel 2.0 Consulting recently sat down with the Interactive Marketing Strategist for Experience Columbus, Joe Vargo, and asked him 5 questions on how he is using Pinterest to promote his destination.
Vargo describes Pinterest as “a good blend of the visual emphasis of YouTube and Flickr combined with the social aspects of Facebook and Twitter” that “allows destinations to show their complex personalities – something that’s nearly impossible to write into web copy.”
He states that people are using Pinterest to share their aspirations, and “it’s really the best form of social marketing when someone takes an image of your destination and adds it to their aspirational life (endorsing the destination to their followers.)”
If you are active on Pinterest please share your handle with us so we can follow your picture updates.
No comments:
Post a Comment