Book Review: We Are All Weird by Seth Godin

What’s your weirdness? Meetingmax’s book of the month for January was Seth Godin’s latest novel, We Are All Weird. 

The book reviews the need for mass marketing to be replaced with niche marketing – specifically to consumers “weirdness”; how the normal or the mass, is melting as consumers are connecting with others over their own quirky interests.

From Seth’s blog: “During the age of mass (mass marketing, mass manufacturing, mass schooling, mass movements) the key was normal. Normal was important because you needed (were required) to fit into your slot. Manufacturers insisted because profits depended on it.

Normal diets made it easier for mass food manufacturers to generate a profit. Normal driving habits made it easier for mass car manufacturers to reach their production minimums. Normal behavior made you easier to control.

But what happens when mass disappears? When we can connect everyone, customize and optimize--then what happens to normal?”

The Meetingmax team had mixed reviews on the book; some loved it while others were indifferent. Overall it scored a 7.6/10 on a scale where 1 equals a book with little value one would not wish to read again and 10 equals a fantastic book with the ability to grow an individual personally, professionally or both. Read it? Let us know what you thought.