Tuesday, May 1, 2012

Book Review: Exceeding Customer Expectations By Kirk Kazanjian


Meetingmax’s April book of the month was Exceeding Customer Expectations by Kirk Kazanjian.

Since staying close to our core values at Meetingmax is such an important aspect of our company’s culture, this book was chosen to delve deeper into how to improve our customer service and grow two of our similar core values: Exceed Expectations and Nurture All Relationships.

This book recommends steps and strategies for companies to “wow “their customers and maintain a loyal and dedicated workforce in any business or industry. This was demonstrated through example by Enterprise, the nations #1 car rental company. The Meetingmax staff also enjoyed learning more about the importance of cultivating a fun environment in the workplace, where teamwork can thrive- this fits with another of our core values “Make it Fun.”


The following are a few highlights the Meetingmax staff got from the book:
  • It is important for companies to remain customer driven, especially in the travel industry.  A positive experience for the customer can go a long way.
  • Taking a genuine interest in your customers and taking care of them first will help develop strong, long-term loyalty.
  • Strong partnerships and the ability to empower employees are invaluable to a company.
Overall Meetingmax gave this book a rating of 6.85/10 on a scale where 1 equals a book with little value one would not wish to read again, and 10 equals a fantastic book with the ability to grow an individual personally, professionally or both.

Exceeding Customer Expectations was a very touching book, and through audio is was convenient to listen to, however, we would recommend buying the book in a hard copy to get more from the book and be able to look back and reference different key points.

If you are interested in buying this audio book you can do so here.
If you are interested in buying a hard copy of this book you can do so here.

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